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Selecting Good Trademarks ( June 2005 )
The trademark you select identifies the source of your product or service and distinguishes it from the goods or services of other companies. A trademark should be memorable; should attract the eye, ear and mind of the potential purchaser; should elicit desirable consumer responses; and otherwise be distinctive. However, there is an inherent conflict between common marketing practices and trademark law. -
Leonardo, Lingerie And George Of The Jungle: Practical Considerations In Trademarks And Licensing ( February 2005 )
Trademarks play an increasingly important role in most businesses, yet many companies still deal with them on an ad hoc basis. There are a number of areas companies can focus on to maximize the value of their trademarks. Brand management encompasses everything from providing basic guidelines on proper trademark usage, to drafting complex licensing agreements, to coordinating IP audits, to conducting due diligence in corporate transactions, and administering domain name policies. -
Defending Levi Strauss: Findlaw Interview with Gregory S. Gilchrist of Townsend and Townsend and Crew ( April 2004 )
Gregory Gilchrist is a partner in Townsend and Townsend and Crew's San Francisco office. He recently defended Levi Strauss successfully against a class action filed by garment workers in Saipan. -
One-time Trademark Opportunity in European Union ( October 2003 )
The upcoming expansion of the European Union (“EU”) into Eastern Europe will provide trademark owners who want to protect their marks abroad with a unique, onetime opportunity: Any application filed before May 1, 2004, that is not blocked by an existing mark or a defect under national law in one of the current EU countries1 will automatically result in a registration in the entire EU if the application is approved. -
The Film Industry: What You Need to Know About Trademarks ( August 2003 )
When it comes to intellectual property, filmmakers tend to overlook the importance of trade marks and focus all of their attention on the marginally sexier world of copyright.This is understandable but could prove costly, particularly given the evolving nature of the film industry with respect to ancillary revenue opportunities. -
Naming Your Product or Service ( May 2003 )
Naming your product or service is an important task. Good branding dictates that names convey who you are and what you provide. In addition, there are a host of legal considerations to picking a name. -
What is Intellectual Property?: Trademark ( May 2003 )
Intellectual Property is the group of legal rights in things that people create or invent. Intellectual property rights include patent, copyright, trademark and trade secret rights. In Europe and some other countries, “moral rights”, which are rights of the artist not to have her work greatly altered, are also included.
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