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Taking Care of Business Names and Logos ( June 2003 )
Whether your company sells goods or provides services, chances are you have invested in one or more names and logos that the consuming public associates with your offerings. You spend time and money to differentiate your goods or services from those of your competitors and to generate goodwill in your names and logos (formally called "trademarks," "service marks," or just "marks"). -
Frequently Asked Questions Regarding Intellectual Property ( August 2000 )
Q. For several years, I have been using a logo a friend designed for my business. My clients repeatedly compliment . -
Sponsorship Deals Should Be Sealed With More Than A Handshake ( July 1999 )
Sponsorship deals are becoming more commonplace in the Equine Sports arena. Even so, we have a long way to go when .
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