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Use It or Lose It: The Importance of Verifying Trademark Use ( October 2004 )
A recent trademark administrative decision highlights the importance for in-house counsel and trademark managers of verifying the use of a trademark when obtaining or maintaining a U.S. trademark registration. The penalty for overstating the use of a trademark is losing the application or entire registration, which may turn a trademark owner with senior rights into a potential infringer with junior rights. This article will discuss the <i>Medinol Ltd. v. Neuro Vasx</i> case, and offer practical tips to trademark owners on how to satisfy use requirements.
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