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• How Much Traffic to My Website is Enough Traffic? The Thin Market Concept ( April 2003 )
  William B Ballard of William B. Ballard Jr.

  To answer the question "How much traffic should I expect to my website?" you need to understand the concept of a "thin market" and its implication to the client development strategies of law firms.

• Navigating the Web of Rules Governing Internet Advertising ( March 2003 )
  Thomas R. Burke and Kavita  Amar of Davis Wright Tremaine LLP

  Internet advertising offers businesses a new and entirely different medium with which to attract consumers and maintain brand loyalty. Current online options include pop-ups, pop-unders, banners, splash pages and text-based ads. More creative forms of online advertising are inevitable, including ads customized for wireless applications.

• E-Commerce Privacy, the Ever-Evolving Issues ( December 2002 )
  Joseph L. Johnson of Lathrop Gage

  Until recently business owners have had limited reason to consider an individual's right of e-commerce and Internet-use privacy. But now privacy issues are rapidly moving to the forefront of e-commerce policy and Internet-use considerations because of the proliferation of electronic business transactions.

• FindLaw Interview with Aaron Kirk Douglas of Miller Nash ( October 2002 )
  Jillion  Weisberg of FindLaw M V

  FindLaw interview with Aaron Kirk Douglas of Miller Nash.

• Top Ten (Not) Free Lunches ( October 2002 )
  FindLaw M V

  Here's a list of ten free 'marketing opportunities' that you might encounter that merit a closer look before going forward.

• Internet Fraud Complaint Center Issues its First White Collar Crime Report ( September 2002 )
  Barry J. Hurewitz, Jeffrey C. Jeff Morgan and Karen F. Green of Wilmer Cutler Pickering Hale and Dorr LLP

  The IFCC hopes that, by acting as a central agency to which individuals and businesses can report Internet fraud, it can facilitate the prompt investigation and prosecution of white collar Internet crime and gather important statistical information to prevent such crime in the future.

• Ten Ways Internet Marketing Haw Changed Since the 1990s ( August 2002 )
  FindLaw M V

  There was a time when "Internet marketing" meant having a Web site that your IT guy developed on some long weekend, with directions to your office and sparse profiles of your attorneys. These days, Internet marketing means a lot more. Web design, advertising, extranets, public relations, search engine optimization—online marketing requires careful planning and execution.

• Insurance and High Technology: CyberInsurance: Consistency In Claims And Coverage Resolution ( March 2002 )
  Nicholas A. Pasciullo of White and Williams LLP

  When it comes to computers, invulnerability and complete reliability are outmoded terms in an increasingly networked world. Most insureds will lose the functionality of your computer network several times during a specific term of insurance coverage.

• Low-Budget Legal Tips for High-Tech Companies ( January 2002 )
  Blaine  Kimrey of Lathrop Gage

  In 1994, two Ph.D. students at Stanford-inspired by the Internet's pioneering potential for robust exchange of ideas-created a guide in their free time, directing Internet users to the students' favorite Web sites. Had the students been concerned about legal issues, they probably would have been paralyzed in their tracks, and Yahoo! never would have been born.