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• Parody Use of Trademarks ( October 2007 )
  Eric S. Ruder of

  Parody usage of trademarks is quite prevalent in our society, for a wide variety of uses. However, with a large number of cases litigated, it is inevitable that courts would apply judicial standards inconsistently.

• Use It or Lose It: The Importance of Verifying Trademark Use ( October 2004 )
  Elizabeth C. Buckingham of Dorsey & Whitney, LLP

  A recent trademark administrative decision highlights the importance for in-house counsel and trademark managers of verifying the use of a trademark when obtaining or maintaining a U.S. trademark registration. The penalty for overstating the use of a trademark is losing the application or entire registration, which may turn a trademark owner with senior rights into a potential infringer with junior rights. This article will discuss the <i>Medinol Ltd. v. Neuro Vasx</i> case, and offer practical tips to trademark owners on how to satisfy use requirements.

• Defending Levi Strauss: Findlaw Interview with Gregory S. Gilchrist of Townsend and Townsend and Crew ( April 2004 )
  Jiminy C Twu of FindLaw M V

  Gregory Gilchrist is a partner in Townsend and Townsend and Crew's San Francisco office. He recently defended Levi Strauss successfully against a class action filed by garment workers in Saipan.

• The Federal Trademark Dilution Act -- Much Hobbled One Year After Victoria's Secret ( February 2004 )
  Ira J. Levy of Goodwin Procter LLP

  The purpose of the Federal Trademark Dilution Act is to protect famous trademarks from third party uses. However, with a few particular exceptions, the FTDA has failed to live up to its potential, and has failed to provide owners of famous marks the protection that they rightly or wrongly anticipated.

• Two Courts Recognize Actionable Trademark Infringement Through Keyword Advertising ( January 2004 )
  Nixon Peabody LLP

  Fresh on the heals of two rulings that trademark owners are not likely to prove infringement by software programs that place pop-up advertisements of unrelated companies over the trademark owners’ websites in response to searches for keywords consisting of the plaintiffs’ trademarks, two other courts have changed direction and recognized that keyword advertising practices may lead to actionable infringement.