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Sponsorship Deals Should Be Sealed With More Than A Handshake ( July 1999 )
Sponsorship deals are becoming more commonplace in the Equine Sports arena. Even so, we have a long way to go when . -
Screening Advertisements A Guide for the Media ( September 1998 )
Guide prepared by the Federal Trade Commission which identifies the most common types of deceptions found in ads for get-rich-quick schemes, weight loss fraud, health fraud, credit repair and loan scams, travel fraud and product misrepresentations. -
Federal Trade Commission Guides Against Deceptive Advertising ( March 1999 )
Federal Trade Commission Guide for businesses regarding deceptive advertising in discount price comparisons. -
Beyond Brochures: Marketing Through Print Advertising ( January 1998 )
The ad for a Philadelphia law firm shows a father and mother with two children superimposed on a blurred background of flames and smoke. "Our prowess in fire and insurance litigation has been equaled by our skill in estate planning and family law. The fire is spreading," the copy reads. -
Lanham Act--False Advertising ( January 1998 )
Plaintiff brought an action against a competitor for false advertising under ?43(a) of the Lanham Act, 15 U.S.C. ?1.
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