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Legal Clearance of Advertising Claims ( March 2003 )
Clearing advertising claims seems like an easy process. All you have to do is look at the claims made in an advertisement and make sure they are true. However, in practice, this is not as easy as it looks. It often involves reviewing consumer studies, technical data and sometimes even constructing scientific tests. -
Third Circuit Holds That Burden Is On Advertiser To Prove Truth Of "Completely Unsubstantiated" Advertising Claims ( June 2002 )
Adding a new twist to false advertising law under the Lanham Act, the Third Circuit recently held that a "completely unsubstantiated" advertising claim is per se false and that, in order to prevail with respect to such a claim under Section 43(a) of the Lanham Act, a plaintiff need not come forward with affirmative evidence of the claim's falsity. -
Selling Snake Oil: False Advertising by Book Publishers ( February 2000 )
Book publishers say they're not responsible for what they sell us-that even if a book turns out to be bogus and the. -
Lanham Act--False Advertising ( January 1998 )
Plaintiff brought an action against a competitor for false advertising under ?43(a) of the Lanham Act, 15 U.S.C. ?1.
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