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Top Ten Marketing eLearning Tools ( January 2003 )
Whether you are a neophyte marketing assistant or heading the marketing department at one of our nation's largest law firms, you can always learn more about your craft. And—surprise!—there are a lot of great resources online that will broaden your marketing horizons. -
Marketing "Security": Ten Ways to Protect Your Marketing Intellectual Property ( November 2002 )
In today's competitive economy, the right corporate information can be worth thousands of dollars to your competitors, customers, and business partners. This month's column lists ten situations where your marketing department should avoid spreading the word. -
Marketing a Litigation Practice ( November 1999 )
This article discusses the difficulties of marketing a litigation practice and suggests basic principles to create a thriving, independent practice. -
What's In a Domain Name? ( January 1999 )
This article reviews the importance of picking the appropriate domain before you launch your web site.
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