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Goulstson & Storrs And The FleetCenter LaunchGround-Breaking Co-Marketing Agreement ( September 2003 )
Goulston & Storrs announced today that it has signed an exclusive co-branding agreement with the FleetCenter's Premium Club. Under the agreement, the FleetCenter will co-brand The Premium Club with Goulston & Storrs. The relationship is believed to be the first of its kind in the nation between a law firm and a major entertainment center. -
Top Ten Marketing eLearning Tools ( January 2003 )
Whether you are a neophyte marketing assistant or heading the marketing department at one of our nation's largest law firms, you can always learn more about your craft. And—surprise!—there are a lot of great resources online that will broaden your marketing horizons. -
Homeland Security Act Limits Vendor Liability and May Provide Marketing Boost ( January 2003 )
The Homeland Security Act of 2002, which provides for a major restructuring of the organization of the executive branch of the United States government, will also enable Sellers (as defined in the Act) and providers of qualified anti-terrorism technologies to limit their liability in cases of terrorism. In addition, providers of such technologies might get a marketing boost by being certified in accordance with the Act. -
Marketing "Security": Ten Ways to Protect Your Marketing Intellectual Property ( November 2002 )
In today's competitive economy, the right corporate information can be worth thousands of dollars to your competitors, customers, and business partners. This month's column lists ten situations where your marketing department should avoid spreading the word. -
D.O.D. Guide on Intellectual Property Practices ( June 2001 )
An update on recent changes to intellectual property practices within the D.O.D. -
Marketing A Trial Practice on A Budget ( August 2000 )
Practicing law is fun and fulfilling when you have your perfect dream caseÃÂone that strokes your ego, makes you feel good about yourself and what you do, and creates wealth. How do we obtain that dream case? -
Marketing a Litigation Practice ( November 1999 )
This article discusses the difficulties of marketing a litigation practice and suggests basic principles to create a thriving, independent practice. -
FranCast: Iowa Reforms Franchise Relationship Law ( May 2000 )
This bulletin summarizes Iowa's newly enacted legislation that makes substantial changes to the Iowa Franchises Law. -
Ignorance is not Bliss<b>ÃÂ</b>The Danger of "Hidden" Franchises ( January 2000 )
Introduction Franchising is used in a wide variety of business arrangements in over 70 different business sectors.
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